Nissan Frontier X-Gear    2025

In 2025, ÍCON Design began a series of 100% full CGI videos in partnership with Nissan Argentina for the launch of the 2024 Frontier, and the X-Gear version was one of the most challenging and visually rich projects in the series. Two 30-second films were produced, each set in a completely different scenario to explore the different facets of the pickup truck: a road scenario, highlighting the robust design and versatile positioning of the X-Gear in everyday use, and a high-intensity off-road scenario, where the vehicle is put to the test on extreme terrain, with all the brutality and dynamism that the version offers.

Nissan Argentina