Mascarello Micro S 2026
For the launch of the Micro S family, we developed a set of 10 full-3D images covering the line's three bus models. The project involved modeling and texturing four distinct environments, created to place each vehicle in real-world usage contexts and reinforce the new family's visual identity.
DBPV - Brazil
For a launch featuring three models based on the same platform, CGI played a decisive role in ensuring technical and commercial consistency from day one. Since the images did not rely on finished physical units, it was possible to showcase the complete Micro S family—with precise finishes, colors, and proportions—at a stage that would typically require traditional photography, thereby reducing time and costs without compromising quality.
Beyond speed, CGI provided creative control over the launch narrative: each of the four environments was designed to communicate a specific use case or target audience for the buses—something that would be unfeasible to replicate with the same consistency in a real-world photo shoot. The result is cohesive launch material that is scalable across various applications—websites, media, and sales collateral—and adheres to the technical standards required for an automotive project.
