Renault Kardian 2024
Launch of the new Renault Kardian in Brazil, developing a series of launch and promotional images focused on the vehicle's interior. In just two weeks of production, our team delivered 7 images at 5K resolution — all of which were featured on the official Renault Brasil website.
Renault Brazil / Marocco
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The entire pipeline was executed in-house: modeling, compositing, and camera work in Autodesk 3DS Max, texturing and rendering in Chaos Corona, and post-production in Adobe Photoshop. Each image was crafted to showcase the Kardian's interior design, finish, and technology with maximum realism, precisely and elegantly communicating the vehicle's key attributes to the end consumer. The use of these images on Renault Brasil's official launch website stands as the strongest testament to the quality and trust the brand placed in ÍCON's work.
The Renault Kardian project gained an even more strategic dimension with the production of a version adapted for the Moroccan market. Leveraging the existing infrastructure developed for Brazil—3D models, cameras, and compositions—we achieved a precise and efficient adaptation: maintaining the exact same camera angles approved for the Brazilian launch, we altered the materials, colors, and lighting of the scenes to meet the visual guidelines and the brand's positioning in the Moroccan market. This approach demonstrates one of the great advantages of CGI over conventional photography: since the environment and vehicle are built in 3D, adapting the content for different markets, versions, or lighting conditions becomes an agile, economical process with total visual consistency—without the need for a new photo session from scratch.
