Eletrolux    2025

In this project, we developed 100% CGI advertisement images for an Electrolux stove — a work that demonstrates how CGI is revolutionizing product photography in the home appliance market.

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Producing advertising images of products like stoves through conventional photography requires a physical studio, controlled lighting, careful product handling, and considerable logistics for each angle or finish variation.

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In CGI, this entire process is simplified and enhanced: the product is modeled with millimetric precision, each material — stainless steel, glass, rubber, plastic — is textured and lit to faithfully reproduce its real appearance, and camera angles can be explored with complete freedom.

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The result is a set of high-quality advertisement images, ready for use in digital and print campaigns, with a level of creative and technical control that conventional photography would struggle to achieve at the same cost and speed.